In the digital age, having the right information could literally make you millions of dollars. Like physical assets, digital assets can help make you money and build a long term business. We will explore what digital assets are, and how you can easily download or create your own.
Digital assets are very closely tied to the concept of intellectual property and copyrights. Books, movies, and music are all examples of digital assets that earn money from licensing and royalty payments. Digital assets can also be as simple as a short e-book, checklist, or digital content.
What Is A Digital Asset?
A Digital assets is a piece of intellectual property that can be monetized in a variety of ways. Digital assets provide value by being engaging to the audience and can be used to generate massive amounts of traffic. Digital assets can also be sold directly or monetized with affiliate programs.
Television, music and movies are all digital assets we consume on a daily basis. A popular movie franchise can generate billions of dollars in sales and merchandise rights. With this understanding, content creators can build their own digital assets for long term passive income.
Digital assets need to provide something of value to the end consumer. This value could be entertainment, education or ideally both. Digital asset will help drive traffic to your social media pages and website where you can start earning money.
Digital Asset Passive Income
With Music and Books, musicians and authors both create nonphysical, digital & informational type product. After the initial costs of producing these products, every sale thereafter is almost pure profit. This is a great business model for beginners looking to build long term wealth.
Musicians and authors receive long term passive income in the form of royalty checks. Year after year they receive a percentage of the revenue generated from their song or book. The internet has created amazing new opportunities for beginners to apply this model to earn money online.
In the internet marketing world, digital assets generate billions of dollars in revenue every year. Courses and professional coaching sessions can cost thousands of dollars per sale. Luckily for beginners, it's never been easier for them to purchase and sell their own digital products.
When you create a popular piece of content, that blog post or video becomes a digital asset that people will watch, read and share. This will have a massive benefit to your page or website and your content will be shared with more people, growing your website and channel.
Creating Digital Assets
2 of the most common digital assets today are e-books and online courses. This can be a daunting challenge for beginners with no experience producing content or building websites. There are many tools available such as AI content writers and PLR to create digital assets quickly.
Your website itself will also become a digital asset and a piece of digital real estate. Website traffic represents potential revenue based on keywords and market demand. High value keywords can generate tens of thousands of dollars or more per month.
As your website traffic grows, you will create another digital asset in the form of an email list. Getting a visitors email address is often the first step in the sales funnel process. It often takes multiple exposures to an offer before customers actually make a purchase
AI Content Creation Tools
One of the most popular and advanced AI writing tools is called Jasper. This tool uses advanced algorithms to create content in a variety of tones. I've included a link below that explains some of these capabilities.
AI tools also integrate with SEO tools like SurferSEO that help optimize written content to rank in Google for target keywords. This can significantly improve your website's organic search traffic.
PLR Digital Assets
PLR is an acronym for Private Label Rights, which is a digital product license. This license allows you to purchase a low cost digital product, and resell at a profit forever. There are many poor quality and outdated PLR products, so you should find a quality digital product.
PLR products often come with other resources such as sales funnels templates, cover photos, and sales copy to help you resell your PLR product..
Selling Digital Assets
Digital assets can take on many forms and covers most intellectual property. Whomever has ownership rights to a digital asset has the legal rights to sell that product or license the rights to other companies to manufacture products containing their intellectual property.
Digital products and services is a massive, multi billion dollar market online. Digital products offer the highest return on value and can include e-books, videos, courses, coaching sessions and more.
Once you've created your digital asset you will have a product which can start earning you money. Authors selling their books digitally on Amazon is a great example of how you can sell these digital assets.
Building Passive Income With Digital Assets
After you've put in the hard work of creating a valuable digital asset, you will need to create the systems to start earning money. The first step in earning money from a visitor is getting their email through providing something of value such as a checklist or e-book.
Digital assets that are used to collect emails are also known as lead magnets. Lead magnets are one of the best way to turn your website visitors into customers. In future posts we will discuss lead magnets in greater detail and how they the first step in your sales funnel process.
This lead generation step is often missed by beginner affiliate marketers, resulting in lost revenue. After a visitor downloads your digital asset, you can then direct them to an affiliate offer and potential sales. Even if they don't buy initially, you will still have their email to add to your email marketing list.
Inside your digital assets are more opportunities to earn passive income. You can put your affiliate links directly within the content of the digital asset itself. As people read your content and then take action through one of your links, you will earn consistent money long term.
Warnings:
With affiliate marketing one of the biggest dangers for beginners is posting their affiliate links directly on social media. Your affiliate links can be detected by social media systems as spam and removed automatically. This is a poor business strategy anyways and can be avoided by creating valuable digital assets.
Hosting and Delivering Your Digital Asset
Once you have your digital asset in the form of a PDF, you will need a way to deliver this to your audience while also collecting their email. Ideally you should be using your lead magnet to also drive traffic to your website, where you can easily deliver their lead magnet.
Typically this process is done through an email optin box, where you enter your email to receive a download link. This optin adds their email to your master email list and begins the 1st step in your initial email automation.
You will also need an email hosting provider such as GetResponse or Active Campaign. These providers may allow you to upload your PDF as an attachment in the email. You can also upload your digital asset PDF to a google drive, allow sharing, and use this download link to deliver your PDF.
Summary
Most people spend hours a day consuming content and other people's digital assets. In order to start making money in this market, a mindset shift is required to go from consumer to producer. The blogs you write and videos you make will become you own digital assets.
Social media platforms wouldn't exist if not for the people actually producing content on these platforms. Engaging content that generates views gets rewarded by being promoted to new viewers. As your email list and subscribers grow, so will your income.
Creating digital assets are one of the best free ways to build long term passive income. The only cost is time, which can be as little as a hour or so each day. Are you going to be part of the 99% who only consumer content, or are you ready to become a content producer and change your life?
