Affiliate marketing is one of the most popular ways to make money online, but there's a lesser known method known as Cost Per Action or CPA marketing. CPA digital marketing is great for beginners with it's low barrier to entry, and ability to earn money quickly.
Each time someone clicks on your CPA hop link, you will earn money when a visitor completes a requested action. Since there is no purchase required, this can be an attractive way for beginners to get started with their online side hustle. CPA digital marketing can also be combined with other affiliate marketing offers.
CPA digital marketing has unique challenges such as scams and low quality offers. Generating quality leads for business is a high demand service with many legitimate opportunities to make money. This article will discuss how CPA digital marketing works and how beginners can easily get started today.
How CPA Digital Marketing Works
Affiliate programs pay marketers commission when they sell products and services. CPA networks pay marketers each time a prospective customer completes an action such as completing a survey or entering their email. Unlike affiliate marketing, CPA digital marketing doesn't require a customer purchase.
A CPA commission will require that a visitor fully completes the action, otherwise no commissions will be given. Many content creators use CPA digital marketing as an additional way to monetize their online business.
Lead generation is an important part of every business and especially online. Having an email list of qualified leads can generate tens of thousands of dollars a month in revenue. Companies are happy to pay a small fee in order to gain more customer data.
Cost Per Acquisition (CPA) and Pay Per Click (PPC) Ads
PPC Ads operate in a similar way to CPA offers. In addition to paying google for PPC traffic, companies are also paying CPA digital marketers to generate traffic. This allows beginners to start earning money more quickly and build momentum.
One marketing strategy is actually using PPC ads to earn CPA commissions. Paid traffic has the benefit of immediate targeted traffic so that you can test your ad campaigns. As long as you earn more CPA commission than you pay in ad spending, you are earning a profit.
Ads in general have a poor reputation and low conversion rates. This should be considered when running a CPA digital marketing campaign. You should choose quality offers that will reflect positively on your brand long term. Don't fall into temptations to use unethical or illegal tactics as a shortcut.
CPA Digital Marketing vs. Affiliate Digital Marketing
CPA digital marketing is really just another form of affiliate digital marketing that compensates marketers for generating leads. Some affiliate programs pay commission on both leads and affiliate sales. CPA digital marketing can help bridge the gap to get the first initial commissions.
With Affiliate Marketing a customer needs to purchase a product through your affiliate link which gives you credit for the sale. If someone clicks your affiliate link but does not make a purchase, then you earn nothing. Also, if a customer returns the product or cancels the order, you lose your commission.
Affiliate digital marketing has the benefit of having better user search intent and much higher affiliate commissions. People are rightfully suspicious of scams online, so you will first need to build trust with your audience and promote quality products.
CPA Digital Marketing Pros and Cons
Pros:
Traditional affiliate digital marketing requires someone to make a purchase using your affiliate link. If they don't make a purchase, or return the product, then you will lose your affiliate commission. With CPA digital marketing you will get paid every time someone completes a survey or other sign up.
Cons:
One of the biggest negatives about CPA digital marketing is the association with low quality offers and scams. As a result CPA offers typically pay low amounts per action and conversions can suffer. It can be difficult for beginners to earn a significant income with CPA digital marketing alone.
Earning Money with CPA Digital Marketing
The amount of money earned from CPA digital marketing is typically fairly low, often under $3 per lead but this can vary depending on the offer. Compared to affiliate commissions on physical products, earning money through CPA can be much more profitable.
In order to start earning money with CPA, you will need traffic to promote your offer. Since many of the CPA offers involve giveaways, finding related groups is a good place to find free organic traffic. You should also use a URL shortener when posting your CPA links on social media platforms.
With your CPA links you can start promoting by adding them into the description and bio on your social media pages. When visitors and viewers click this CPA link, they will be taken to the CPA offer you selected. With tools like linktr.ee you can promote multiple CPA offers on one page.
How To Start A CPA Digital Marketing Business
1.Find a Quality Offer
Unfortunately there's a lot of scams and low quality offers associated with CPA digital marketing. You should do your due diligence to pick the best offer you can find. Once you find an offer to promote, you will create your own custom CPA hop link so that you can get paid for customer actions performed.
CPA Networks
The first step with CPA digital marketing is finding offers to promote. There are many popular CPA networks such as CPA Grip, OfferVault, and ClickBank. You will want to find a quality offer with good performance to promote.
Some Popular CPA Networks Include:
Most CPA networks will have all the performance data available so that you can choose the most profitable offer to promote. It doesn't make much sense to promote offers with low conversion rates and don't make much money.
2. Drive Traffic To Your Offer
Traffic is the lifeblood of every online business, and CPA digital marketing is no different. Luckily there are ways for beginners to get started using free and low cost traffic. Since many of the CPA offers involve giveaways, there are dedicated online forums and social media pages where you can advertise free.
Driving traffic to a CPA offer uses many of the same basic principles of digital marketing in general. The more followers and views your content gets, the more people will see and click your offer.
Other free traffic sources where you can advertise your product include:
CPA Content Lockers
One way to increase your CPA conversions is by using a content locker with a lead magnet. You upload a file such as an e-book, checklist or other lead magnet. One someone completes an action they will have access to download your lead magnet.
Having an enticing lead magnet can dramatically improve your CPA earnings. Lead magnets are an essential part of building a sustainable online business. One of the easiest and fastest ways to get a lead magnet is by using a quality PLR product.
3. Test and Repeat
Digital marketing is a process that involves testing new ideas and analyzing performance data. This information is what companies use to determine if ad campaigns are profitable or not. When you find a strategy or a traffic source that is successful, you will want to repeat what is working.
CPA Affiliate Digital Marketing Hybrid Strategy
Affiliate marketing and CPA marketing are not mutually exclusive, you can absolutely combine certain aspects with each other. Gaining a prospects contact information is usually the first step into eventually converting them into a customer.
One possibility is adding your other related affiliate links into your lead magnet on your offer. This way you have more opportunities to earn money if a reader clicks on the link inside your ebook and makes a purchase.
Ideally CPA digital marketing should be a tool that will enhance your business and drive more traffic to your website.
Summary
Despite some scams and low quality offers associated with CPA digital marketing, this is a great business model for beginners to get started making money online. Major companies spend tens of millions of dollars in digital advertising and CPA marketing allows beginners to earn money.
CPA marketing can be incorporated into your existing digital marketing strategy to generate additional passive income. Once you have the systems in place with your CPA links, very little maintenance is required. Simply post your links in the description and start earning money from your traffic.
